An accomplished business coach with extensive experience in guiding organisations and entrepreneurs towards sustainable growth. As a long serving Board Member, he has contributed valuable insights and strategic direction, drawing from his deep understanding of business dynamics and leadership development. His expertise helps shape effective strategies and fosters a culture of excellence within the cooperative. 

Prof Datuk Wira Founded Richworks Group since 2008, and has coached and mentored  SMEs and CEOs in Malaysia and South East Asia with businesses’ cumulative turnover of RM2.7 billion in 2023. 

He continues his legacy through mentoring and coaching many leading and high growths SME that have potential for initial public offering.

Some the qualifications that Datuk Wira has achieved are as follows:- 

Datuk Wira also sits as a Non Independent Non Executive Director of a public Listed company.